Square 1

Branding Design / Packaging Design / Advertisement Design

<Square 1> is a supplement brand for kids that is run by Natural Immix. I was in charge of the packaging design and establishing a brand identity with the existing logo.

The products were divided into four product lines based on their ingredients. To make the products more approachable to children, friendly characters were created as a major element of the brand identity. Also, a unique colour was assigned to each product line. These bright colours helped the brand radiate a positive and healthy vibe. Also, the combination of these colours and the characters gave each product line an unmistakably distinct identity that is common across its product types, such that even different shapes and forms of the same product line, including gummi and capsules, had a consistent theme that clearly distinguished themselves from other product lines.

In addition, various derived materials such as stickers, notes, advertisements, and Instagram posts share a common brand identity. These materials help the consumers have a more diverse brand experience.