Quitter

Graphic Design / Emblem Design / Packaging Design / Product Design

With the casual unisex fashion brand <Quitter>, I was in charge of the graphic design for the 2021 FW season. <Quitter> is a brand that empowers you to have the courage to quit any situation that causes pain. 

<Quitter> wanted to create a new emblem to serve as an anchor for a brand expansion in the future. To complement a brand that pursues freedom, I designed a wide range of emblems of many different types so that the design was not trapped in any one form. One of these emblems was chosen and used in sweatshirts and sweatpants for the 2021 FW season.

From there, I branched off from the emblem and produced slogans to go along with the emblem for sweatshirts, designed graphics and colors for headwear, and designed leather patches for bottoms.