Dr.hanger

Branding Design / UI&UX Design / Web Design

<Dr.Hanger> is a startup whose name was coined to signify a doctor treating your wardrobe and style. They create an application that serves as a platform to combine social media and storefronts for fashion brands, so users can order clothes from others’ postings right away while browsing their social feed.

As a brand targeting the younger demographic with interests in fashion, the CI and BI designs were created to cater to their tastes. To set the tone for the brand’s image, keywords such as energetic, convenient, and modern were defined, and used to guide the design process.

To create the logo, I used the concept of negative space with the word “hang” to create an image that resembles clothes being hung from hangers. The slogan, “Hang your style” was coined to build on the concept of the application’s social feed being like a “wardrobe” where people can “hang” photos of their style and fashion.