2017 FW Castelbajac

Campaign, Catalog, Outdoor Advertisement

Castelbajac is a golf apparel brand that makes use of illustrations of the artist "Castelbajak” to express artistic, lively and cheerful emotions. The client wanted to move away from the chaotic nature of the existing catalog, and have a catalog that is more organized and calm while maintaining the quirky, artistic qualities.

Therefore, we adjusted the catalog shape to an unconventional size, and only used the minimal number of illustrations where needed, while maintaining the lively tone, to create a theme that met the needs of the client.